Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the value of its customer behavioral data to fuel AI, advanced analytics, and personalized experiences from their central data platform. Thousands of organizations like Burberry, Strava, and Auto Trader rely on Snowplow to collect, manage, and operationalize real-time event data from their central data platform to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities. The platform delivers data to cloud data platforms in real time with powerful dbt models that aggregate data into tables for BI & AI, while streaming data for real-time use cases. Snowplow enables teams to collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling, controlling the quality of every event with dynamic schema and real-time data monitoring. The platform can be deployed on private cloud, giving organizations complete control over where data is stored, how long it's retained, and how it's managed and used, while streaming enhanced events effortlessly to destinations like Braze, Amplitude, or custom platforms.