Hotjar is a comprehensive behavior analytics platform that combines quantitative and qualitative insights to help businesses understand user interactions and optimize digital experiences. The platform provides heatmaps, session recordings, website feedback widgets, and surveys to reveal how users navigate and interact with websites. Hotjar's heatmaps show user interaction hotspots, while session recordings provide detailed playbacks of individual user experiences. The platform offers funnel analysis, conversion tracking, and collaborative features like Highlights for sharing insights across teams. Hotjar integrates with multiple tools including Google Analytics, Slack, Jira, and various analytics platforms. The platform provides 12 months of data storage across all plans and uses sampling algorithms to ensure consistent data capture throughout the month. Hotjar offers pricing starting at $39/month for 100 daily sessions, with a free basic plan allowing up to 35 daily sessions. The platform serves as a popular choice for medium to large organizations needing comprehensive user insights tools for UX optimization and customer experience improvement.