A/B Testing Tools
Experimentation and optimization testing
What is A/B Testing?
A/B testing allows you to scientifically test different versions of your product to see which performs better. It's the gold standard for making data-driven decisions and optimizing user experiences.
🧪 Scientific Approach
Move beyond opinions and hunches. A/B testing provides statistical confidence in your product decisions, reducing risk and maximizing impact.
Testing Opportunities
UI/UX Elements
- • Button colors and copy
- • Page layouts and flows
- • Form designs
- • Navigation structures
Business Logic
- • Pricing strategies
- • Feature rollouts
- • Recommendation algorithms
- • Onboarding flows
Success Framework
Hypothesis Formation
Create clear, testable hypotheses with predicted outcomes
Test Design
Plan sample sizes, duration, and success metrics
Statistical Analysis
Ensure results reach statistical significance before acting
Free for first 1 million events; Cloud hosted from $450/month
Best for Teams looking for an open-source analytics solution
Custom pricing (contact sales)
Best for Teams focused on experimentation and optimization
Plans range from $353/month to $1,423/month; Free starter plan available
Best for Companies focused on conversion rate optimization
Plans start at $699/month; 15-day free trial available
Best for Mid-market companies seeking enterprise features at lower cost
Contact for pricing; Annual license reportedly starts around $30,000/year
Best for Teams needing unified experimentation across technical and marketing functions
Free tier available, Pro plans start at $150/month, Enterprise pricing available
Best for Engineering teams at high-growth companies who need reliable feature rollouts and statistically rigorous experimentation with enterprise security and scale
Plans start at $1,000/month, Enterprise packages available, Free trial offered
Best for Marketing teams and product managers who want to optimize conversion rates and deliver personalized experiences without heavy technical requirements
Open source (free), Cloud plans start at $20/month, Self-hosted enterprise options available
Best for Developer-focused teams who want full control over their experimentation infrastructure and prefer open-source solutions with strong statistical foundations
Free (Google Optimize), Google Optimize 360 pricing varies, Part of Google Marketing Platform
Best for Small to medium businesses and marketers who want a free, easy-to-use testing platform with tight Google Analytics integration
Starter plans available, Enterprise pricing based on usage, Free developer account option
Best for Enterprise engineering teams who need robust feature management capabilities with advanced experimentation and deployment safety controls
Free 14-day trial, no credit card required. Custom pricing based on usage and features. Enterprise plans available with dedicated support, private cloud, and on-premise deployments. Contact for pricing details.
Best for Mobile app developers, product teams, growth marketers, and enterprises who need sophisticated A/B testing capabilities across mobile and web platforms. Ideal for companies with complex user journeys who want to optimize experiences without development bottlenecks.
Images ($69/month), Images + Websites ($99/month), Images + Websites + Videos ($149/month), Enterprise (custom pricing)
Best for B2B sales teams looking to increase email response rates, digital marketing agencies managing client campaigns, e-commerce businesses wanting to improve conversion rates, SaaS companies optimizing onboarding experiences, real estate professionals creating personalized property presentations
$ 990 /mo Billed monthly, $ 1990 /mo billed yearly, and enterprise
Best for Best for companies that already have a cloud data warehouse and process billions of events