Event Tracking Tools
Basic behavioral data collection and monitoring
What is Event Tracking?
Event tracking is the foundation of modern analytics, capturing every meaningful user interaction across your digital platforms. From clicks and page views to form submissions and purchases, event tracking provides the raw data that powers all other analytics capabilities.
Key Value Propositions
- Complete User Journey Visibility: See every step users take through your product
- Data-Driven Decision Making: Base product decisions on actual user behavior, not assumptions
- Performance Optimization: Identify bottlenecks and optimization opportunities
- Cross-Platform Insights: Unified tracking across web, mobile, and other touchpoints
- Real-Time Monitoring: Immediate alerts when user behavior patterns change
Perfect For These Companies
E-commerce Platforms
Track product views, cart additions, checkout steps, and purchase completions to optimize conversion funnels.
SaaS Applications
Monitor feature usage, user onboarding progress, and subscription events to improve product adoption.
Content Platforms
Understand content engagement, reading patterns, and user preferences to optimize content strategy.
Mobile Apps
Track app launches, screen views, in-app purchases, and user interactions to improve user experience.
How to Get Started
- Define key business events (signups, purchases, feature usage)
- Choose a tracking platform that fits your technical requirements
- Implement tracking code across all relevant touchpoints
- Set up custom events for business-specific actions
- Create dashboards to monitor your most important metrics
- Establish review processes to act on insights regularly
Free plan for up to 10 million actions/month; Contact for Enterprise pricing
Best for Companies seeking deep insights into user behavior with an intuitive interface
Free plan available; Growth plan from $24/month; Enterprise pricing on request
Best for Teams looking for detailed user action tracking across platforms
Free for standard; GA4 360 for enterprise (contact for pricing)
Best for Businesses wanting a free, comprehensive web analytics solution
Free for up to 1,000 monthly active users; Contact for paid plans
Best for Product teams seeking both analytics and user guidance tools
Free plan available; Growth and Enterprise plans (contact for pricing)
Best for Companies wanting automatic data capture with minimal coding
Custom pricing based on sessions (contact sales)
Best for Enterprise businesses seeking comprehensive digital experience insights
Plans start from $24/month for small websites
Best for Businesses focusing on visual user behavior analysis
Free for up to 35 daily sessions; Paid plans from $31/month
Best for Companies looking for combined behavioral analytics and feedback tools
Starts at $249/month for up to 2,500 users
Best for SaaS companies focused on improving user adoption
Free plan available; Paid plans start at $80/month
Best for Mobile app developers and product managers
Contact for custom pricing
Best for Companies seeking a unified view of user experience across channels
Free plan available; Pro plan from $999/month
Best for Teams requiring detailed customer journey insights
Reportedly starts at $100,000 (contact for pricing)
Best for Large enterprises with complex analytics needs
Free developer plan; Team plan from $120/month
Best for Companies looking to consolidate customer data across platforms
Contact for pricing
Best for Product teams focused on continuous user feedback
Custom pricing (contact sales)
Best for Enterprise teams focused on fixing user experience issues
Free for first 1 million events; Cloud hosted from $450/month
Best for Teams looking for an open-source analytics solution
$1.50 per 1,000 events/month
Best for Teams tracking both user behavior and technical performance
From $200/month; 14-day free trial available
Best for B2B SaaS companies focused on driving product adoption
Starts at $20/month, scaling with contact list size
Best for Marketing teams optimizing customer engagement and retention
Free plan available; Startup plan from $349/month
Best for Teams looking to improve onboarding experiences
Plans start at $10/month; 7-day free trial available
Best for Small to medium businesses analyzing website behavior
Based on monthly active users; Contact for pricing
Best for Mobile marketers tracking campaign effectiveness
Based on monthly active users; Contact for pricing
Best for Mobile app developers focused on user journey optimization
Based on monthly active users; Contact for pricing
Best for Mobile marketers concerned about ad fraud
Free
Best for Mobile developers needing free analytics solution
Starts at $299/month
Best for Marketing teams tracking customer journeys across touchpoints
Free open-source version; Enterprise pricing on request
Best for Security-conscious product teams and technical organizations
Self-hosted free version; Enterprise pricing on request
Best for Data-driven companies building AI applications with behavioral data
Free self-hosted version; Cloud version from $23/month for 50,000 hits
Best for Organizations seeking GDPR-compliant analytics with complete data ownership
Free plan available for up to 500,000 monthly actions; Enterprise pricing on request
Best for Enterprise organizations with strict data privacy requirements
Starts at $9.99/month for 1M pageviews
Best for Small to medium websites needing simple, privacy-focused analytics
Starts at $99/month
Best for Teams needing flexible analytics with automated reporting
Contact for pricing
Best for B2B SaaS companies tracking company-level product usage
Contact for pricing
Best for Engineering teams building custom data infrastructure
Free plan available; Pro plan from $55/month
Best for Teams seeking to understand the "why" behind user behavior
Free 14-day trial; Plans from 10k events/month
Best for Entrepreneurs wanting revenue-focused analytics
Starts at $15/month; 30-day free trial
Best for Privacy-conscious website owners needing simple analytics
Starts at €9/month for 10k pageviews; Self-hosted option available
Best for Privacy-focused businesses needing simple metrics
Free for non-commercial use; Paid plans available
Best for Bloggers and non-commercial sites needing basic stats
Starts at $5/month for 10k pageviews
Best for Low-traffic websites needing affordable, privacy-focused analytics
Free self-hosted; Cloud free up to 100k events/month
Best for Developers wanting simple, self-hosted analytics
Free Basic plan; Premium from $10/month
Best for Small businesses needing established analytics solution
Free tier available, Pro plans start at $10/month, Custom enterprise solutions
Best for Small to medium businesses and developers who want privacy-compliant analytics with built-in A/B testing capabilities in a simple, affordable package
Free plan with 50 monitors and 5-minute intervals. Paid plans start at $7.50/month for faster monitoring intervals and advanced features. Pro plans range from $15-29/month. Enterprise plans start at $54/month.
Best for Small to medium businesses, web developers, agencies, and IT teams who need reliable website monitoring with beautiful status pages and don't want to deal with complex enterprise tools. Perfect for companies that value simplicity and need to communicate uptime status to customers effectively.
Free plan with 50 monitors and 5-minute intervals. Pro plans start at $7/month for faster monitoring. Team plan at $29/month. Enterprise plans from $54-222/month depending on monitor count. 10-day money-back guarantee.
Best for Small businesses, developers, agencies, and enterprises looking for reliable and affordable website monitoring. Particularly suitable for companies that need generous free monitoring capabilities or want to scale monitoring across many websites cost-effectively.
Free plan available with basic features, Premium plans start from approximately €9-29/month depending on traffic and features
Best for Small to medium businesses seeking comprehensive website analytics, E-commerce stores wanting to optimize conversion rates, Digital agencies needing white-label analytics solutions, Companies concerned about privacy compliance and data protection, Organizations looking to replace multiple analytics tools with one integrated platform.
Freemium model with basic monitoring, Paid plans start from approximately $15-50/month depending on monitoring frequency and features
Best for Digital marketers monitoring competitor activities, Website owners ensuring site integrity and uptime, E-commerce businesses tracking competitor pricing, Security teams detecting unauthorized website changes, Compliance officers requiring change documentation, SEO professionals monitoring backlinks and content changes, Brand managers ensuring consistent brand representation online.
Freemium model with paid plans starting at $14/month (Pro plan), Premium at $99/month, Enterprise custom pricing. Free plan includes basic features with limited events. 30-day free trial available.
Best for SaaS companies, e-commerce businesses, marketing agencies, and product teams who need comprehensive analytics without developer dependencies. Ideal for organizations seeking privacy-compliant alternatives to Google Analytics with AI-powered insights and automatic event tracking. Perfect for teams wanting real-time data, funnel optimization, and multi-touch attribution analysis.
Starting at $10/month for basic monitoring, with higher tiers for additional features and monitors. 14-day free trial available. Enterprise plans with custom pricing. Notification credits system for SMS alerts.
Best for Web developers, system administrators, DevOps teams, and businesses of all sizes who need reliable uptime monitoring and professional status pages. Perfect for companies requiring comprehensive monitoring solutions with heartbeat checks, SSL monitoring, and customer communication capabilities during service disruptions.
Basic ($12/month), Professional ($24/month), Advanced ($36/month)
Best for Teams using Notion for company wikis and knowledge bases, content creators building communities on Notion, professionals showcasing portfolios and resumes, educators managing course materials, consultants creating client documentation
Freemium model with usage-based pricing. Plans start from free tier for basic usage, with paid plans scaling based on data points and events tracked. Annual plans offer significant discounts equivalent to two months free.
Best for Privacy-conscious app developers, indie developers, SaaS companies, mobile app creators, teams in regulated industries like healthcare and fintech, and organizations that need GDPR-compliant analytics without sacrificing meaningful insights. Perfect for developers who want to move beyond gut feelings to data-driven decisions while respecting user privacy.
Free plan available with basic monitoring. Paid plans start at $7.50/month for Solo plan, Team plans for growing businesses, and Organization plans for enterprises. Additional services: $0.20 per monitor, $8 per teammate, $0.10 per SMS/call.
Best for Small to medium businesses, e-commerce sites, SaaS companies, digital agencies, and any organization that depends on website availability for revenue. Ideal for teams that need reliable monitoring with beautiful status pages and comprehensive alerting without the complexity of enterprise solutions.
Plans start at $29/month for monitoring up to 3 sites. All plans include access to all features with pricing based on number of sites monitored. 30-day free trial available. Annual billing offers 2 months free.
Best for Development teams, digital agencies, SaaS companies, e-commerce businesses, and organizations managing multiple websites who need comprehensive monitoring beyond basic uptime checks. Perfect for Laravel developers and teams who want to replace multiple monitoring tools with one complete solution.
Free plan available, Paid plans based on website traffic volume starting from basic tier
Best for Small to medium businesses prioritizing privacy compliance, content creators needing simple analytics, companies in regulated industries requiring GDPR compliance, sustainability-focused organizations, developers wanting lightweight tracking solutions, and teams transitioning from Google Analytics seeking familiar goal tracking functionality.
Completely free and open source, Managed service available with pricing starting at $5/month for higher traffic volumes
Best for Privacy-conscious businesses, Open source advocates, Companies in regulated industries, European businesses requiring GDPR compliance, Small businesses seeking cost-effective analytics, Developers wanting customizable solutions, Organizations prioritizing data sovereignty, and Educational institutions teaching ethical technology practices.
Free plan available with basic features, Paid plans with advanced monitoring and alerting capabilities, Pricing scales with monitoring frequency and alert channels
Best for Small to medium websites needing comprehensive monitoring, E-commerce businesses tracking user experience, Digital agencies managing multiple client sites, Developers optimizing website performance, SEO specialists monitoring Core Web Vitals, Small businesses with limited budgets, Startups requiring reliable monitoring without enterprise costs, and Content creators ensuring optimal site performance.
Free plan with 5 monitors and 1 status page, Standard plan $24/month, Pro plan $74/month with 100 monitors and unlimited status pages, Enterprise plans available
Best for DevOps and SRE teams ensuring service reliability, SaaS companies maintaining customer trust, E-commerce platforms preventing revenue loss, API providers monitoring endpoint performance, Agencies managing multiple client infrastructures, Startups needing professional monitoring without enterprise complexity, and Service providers requiring transparent customer communication during incidents.
Starting at $5/month for cloud hosting, free self-hosted option available
Best for Privacy-conscious businesses looking for a transparent, open-source Google Analytics alternative. Excellent for companies in regulated industries, European businesses needing GDPR compliance, and organizations wanting to eliminate cookie banners while maintaining detailed analytics capabilities.
Contact for pricing (14-day free trial available)
Best for Swiss and European businesses requiring strict data protection compliance. Perfect for banks, insurance companies, healthcare organizations, and any business that needs professional analytics while maintaining the highest privacy standards and keeping data within European jurisdiction.
Free plan available, Paid plans with higher traffic limits, Usage-based pricing model
Best for Website owners, developers, small businesses, and digital marketers who need straightforward, real-time website analytics without the complexity of enterprise tools. Ideal for users who prioritize site performance and visitor privacy while still needing comprehensive tracking capabilities.
Free plan for one property, Premium plans for multiple properties, No credit card required for free tier
Best for Content creators, small business owners, marketers, and website administrators who find Google Analytics 4 too complex but still want access to comprehensive website data. Perfect for users who need quick insights without navigating through GA4's complicated interface.
Contact for pricing, Free trial available, Custom enterprise solutions
Best for Businesses prioritizing user privacy, European companies needing GDPR compliance, content creators, e-commerce sites, and organizations that want comprehensive analytics without compromising visitor privacy. Ideal for companies that have moved away from Google Analytics due to privacy concerns.
Currently free during public beta, Paid plans to be introduced after beta period
Best for Startup teams, small businesses, content creators, and collaborative teams who want to make analytics a shared, engaging experience rather than a solo technical task. Perfect for teams that value simplicity and want everyone to understand their website performance.
$ 990 /mo Billed monthly, $ 1990 /mo billed yearly, and enterprise
Best for Best for companies that already have a cloud data warehouse and process billions of events