Crazy Egg is a website optimization platform that specializes in visual analytics through heatmaps, scrollmaps, click tracking, and A/B testing to help businesses understand and improve user behavior on their websites. The platform provides comprehensive heatmap analysis including click heatmaps, scroll maps, and confetti reports that reveal detailed user interaction patterns. Crazy Egg offers advanced A/B testing capabilities with easy-to-use visual editors, allowing teams to test different page variations and measure their impact on conversions and user engagement. Key features include overlay reports showing click data directly on web pages, referral tracking, user flow analysis, and detailed reporting with segmentation capabilities. The platform provides snapshot creation tools for capturing and analyzing specific pages or sections, automated email reports, and integration capabilities with popular analytics and marketing tools. Crazy Egg is particularly effective for e-commerce sites, marketing agencies, and businesses focused on conversion rate optimization. The platform's visual approach to analytics makes it accessible to non-technical users while providing actionable insights for improving website performance, reducing bounce rates, and increasing conversion rates through data-driven design decisions.