Fathom Analytics is a privacy-first Google Analytics alternative that prioritizes simplicity and GDPR compliance. The platform offers a single line of code setup that works with any website, CMS, or framework, providing real-time data collection without requiring technical knowledge. Fathom blocks bots, scrapers, and spam traffic to show only real human visits, resulting in more accurate data and better decision-making capabilities. The service eliminates the need for cookie banners by anonymizing IP addresses and other visitor data without using cookies, ensuring full compliance with GDPR, CCPA, ePrivacy, and PECR regulations. Key features include event tracking for custom user interactions, detailed email reports, campaign tracking with UTMs, forever data retention, and superior SEO performance due to its lightweight script. Fathom is trusted by over 1,000,000 websites and is designed for developers with easy-to-use APIs. The platform is operated by a purposeful four-person team that remains independent and customer-focused, offering a sustainable alternative to surveillance capitalism.