User Segmentation Tools
Grouping users for targeted insights
What is User Segmentation?
User segmentation divides your audience into distinct groups based on shared characteristics, behaviors, or needs. This enables personalized experiences, targeted marketing, and more relevant product development decisions.
Segmentation Strategies
Behavioral Segmentation
- • Feature usage patterns
- • Purchase frequency
- • Engagement levels
- • User journey stages
Demographic Segmentation
- • Geographic location
- • Company size (B2B)
- • Industry vertical
- • Device preferences
Business Applications
Personalization at Scale
Deliver tailored experiences to different user groups without manual intervention. Increase engagement and conversion rates through relevant content and features.
Product Development
Understand which features resonate with different user types. Prioritize development based on segment value and needs.
Implementation Roadmap
- Data Collection: Ensure you're tracking relevant user attributes and behaviors
- Segment Definition: Create meaningful, actionable segments based on business goals
- Validation: Test segment performance and refine criteria
- Activation: Use segments for targeted campaigns and product decisions
- Monitoring: Track segment performance and evolution over time
Free plan for up to 10 million actions/month; Contact for Enterprise pricing
Best for Companies seeking deep insights into user behavior with an intuitive interface
Free plan available; Growth plan from $24/month; Enterprise pricing on request
Best for Teams looking for detailed user action tracking across platforms
Free for standard; GA4 360 for enterprise (contact for pricing)
Best for Businesses wanting a free, comprehensive web analytics solution
Free for up to 1,000 monthly active users; Contact for paid plans
Best for Product teams seeking both analytics and user guidance tools
Free plan available; Growth and Enterprise plans (contact for pricing)
Best for Companies wanting automatic data capture with minimal coding
Starts at $249/month for up to 2,500 users
Best for SaaS companies focused on improving user adoption
Free plan available; Pro plan from $999/month
Best for Teams requiring detailed customer journey insights
Reportedly starts at $100,000 (contact for pricing)
Best for Large enterprises with complex analytics needs
Free developer plan; Team plan from $120/month
Best for Companies looking to consolidate customer data across platforms
Free for first 1 million events; Cloud hosted from $450/month
Best for Teams looking for an open-source analytics solution
Starts at $20/month, scaling with contact list size
Best for Marketing teams optimizing customer engagement and retention
Free
Best for Mobile developers needing free analytics solution
Starts at $299/month
Best for Marketing teams tracking customer journeys across touchpoints
Free open-source version; Enterprise pricing on request
Best for Security-conscious product teams and technical organizations
Self-hosted free version; Enterprise pricing on request
Best for Data-driven companies building AI applications with behavioral data
Free self-hosted version; Cloud version from $23/month for 50,000 hits
Best for Organizations seeking GDPR-compliant analytics with complete data ownership
Free plan available for up to 500,000 monthly actions; Enterprise pricing on request
Best for Enterprise organizations with strict data privacy requirements
Starts at $99/month
Best for Teams needing flexible analytics with automated reporting
Contact for pricing
Best for B2B SaaS companies tracking company-level product usage
Contact for pricing
Best for Engineering teams building custom data infrastructure
Contact for custom pricing, Enterprise-focused solution, Pricing based on data volume and features
Best for Digital publishers looking to maximize audience targeting, Media companies seeking advanced user segmentation, Advertising agencies managing complex campaigns, E-commerce businesses wanting personalized customer experiences, Organizations transitioning to cookieless advertising, Data-driven marketing teams requiring sophisticated audience insights, Publishers needing to monetize first-party data effectively.
Starting at $69/month for up to 1000 unique visitors ($745.20/year). Usage-based pricing scaling with website traffic volume. 14-day free trial available. White-label solutions available for agencies with custom pricing.
Best for B2B service providers, manufacturing companies, digital marketing agencies, SaaS businesses, and professional services firms that rely on their website for lead generation. Perfect for sales teams who need to identify and prioritize prospects based on website engagement and interest level.
$ 990 /mo Billed monthly, $ 1990 /mo billed yearly, and enterprise
Best for Best for companies that already have a cloud data warehouse and process billions of events