FullStory is a behavioral data platform that surfaces user sentiment and provides deep insights into digital customer experiences through comprehensive session analysis. The platform captures every click, scroll, and hesitation to reveal how users feel about digital products and identify friction points. FullStory offers session recordings, heatmaps, and real-time analytics to help businesses optimize user experiences and drive conversions. The platform's unique autocapture technology automatically indexes all user interactions, making data fully retroactive and instrumentation-free. FullStory integrates with Google Cloud services including BigQuery for advanced data analysis and machine learning capabilities. The platform serves multiple industries including retail, travel, finance, gaming, and software, helping create seamless and intuitive user experiences. FullStory's advanced machine learning and heuristics help teams understand customer behavior patterns and make evidence-based improvements. Founded in 2014 and valued at $1.8B, FullStory has raised $196M in funding and serves both web and mobile analytics needs. The platform offers comprehensive insights for product, engineering, and UX teams seeking to improve digital experiences.