Matomo is the ethical Google Analytics alternative that protects your data and your customers' privacy, offering a powerful web analytics platform with 100% data ownership where you won't make privacy sacrifices or compromise your site. The platform provides no data sampling, meaning you can make impactful decisions based on 100% accurate reporting, while offering an unlimited number of websites, users, and segments with no limitation on how much data you store. Matomo can be customized and extended to meet every need, featuring a user-friendly interface that gives you actionable insights and a complete picture of your customers while maintaining GDPR and CCPA compliance. The platform offers all standard statistics reports including top keywords, websites, social media, page URLs, user countries, operating systems, browser marketshare, real-time data updates, customizable dashboards, ecommerce analytics, and more than 30 comprehensive reports. Trusted on over 1 million websites in over 190 countries, Matomo offers both cloud and self-hosted options, ensuring you know where your data is stored and what's happening to it without external influence. The platform features an open marketplace with more than 100 plugins, themes, CMS integrations for WordPress, Drupal, Joomla, and libraries for various programming languages.