Plausible Analytics is an intuitive, lightweight, and open-source web analytics platform that serves as a privacy-friendly Google Analytics alternative. Made and hosted in the EU with European-owned cloud infrastructure, Plausible offers simple analytics at a glance without layers of menus or custom dashboards needed. The platform features a script that's 75 times smaller than Google Analytics, significantly improving site speed and reducing carbon footprint. Plausible operates completely anonymously without cookies or personal data collection, eliminating the need for GDPR consent banners. Key features include goal conversions and revenue tracking, UTM campaign analysis, real-time dashboard, scroll depth tracking, funnel analysis, and Google Search Console integration. The platform supports team collaboration with shared dashboards and user roles, while maintaining transparency through its open-source codebase available on GitHub. Plausible serves over 15,000 paying subscribers and has tracked 136 billion pageviews with 99.99% uptime, offering traffic-based plans that scale with growth.