Umami is a modern, privacy-focused open-source web analytics tool that serves as a powerful alternative to Google Analytics. This lightweight solution provides comprehensive website insights without compromising user privacy or requiring cookies. The tracking script weighs under 2KB, ensuring minimal impact on website performance while delivering real-time analytics data. Key features include GDPR compliance through cookieless tracking, custom event monitoring for actions like button clicks and signups, UTM parameter tracking for campaign analysis, and multi-site management capabilities. Umami supports self-hosting for complete data control and offers both MySQL and PostgreSQL database compatibility. The platform is designed for developers and website owners who prioritize data ownership, privacy compliance, and straightforward analytics without the complexity of enterprise-grade solutions. Built with Next.js and TypeScript, Umami provides an intuitive dashboard displaying essential metrics including page views, unique visitors, referrer sources, and geographical data. The platform's open-source nature allows for customization and community contributions, making it an attractive choice for businesses seeking transparency and control over their analytics infrastructure.