Branch is a comprehensive mobile linking and attribution platform that combines deep linking technology with advanced analytics to improve user experiences and measure marketing effectiveness across all digital touchpoints. The platform provides cross-platform attribution tracking, user journey analytics, and personalized linking solutions that ensure users are directed to the right content within mobile apps. Branch offers sophisticated analytics including funnel analysis, cohort tracking, retention measurement, and campaign performance reporting across web, mobile web, and native app platforms. Key features include configurable attribution windows, audience building for retargeting campaigns, fraud detection capabilities, and seamless integration with major advertising networks and analytics platforms. The platform's linking technology supports deferred deep linking, ensuring optimal user experiences even for new app installations. Branch provides real-time analytics dashboards with advanced segmentation by device, channel, campaign, and user behavior patterns. The platform is particularly valuable for mobile-first businesses, e-commerce companies, and organizations focused on creating seamless user experiences across multiple platforms while accurately measuring the impact of their marketing efforts on user acquisition and engagement.