AppsFlyer is a leading mobile attribution and marketing analytics platform that provides comprehensive measurement, analytics, and fraud protection for mobile marketing campaigns. The platform specializes in multi-touch attribution, helping businesses track user acquisition, engagement, and retention across all marketing channels and touchpoints. AppsFlyer offers advanced features including real-time attribution, audience segmentation, cohort analysis, and deep linking capabilities that connect marketing efforts to in-app user behavior. Key strengths include robust fraud detection and prevention, extensive integration ecosystem with over 8,000 technology partners, and privacy-first measurement solutions that comply with global privacy regulations. The platform provides detailed analytics dashboards, custom reporting, and automated campaign optimization tools that help marketers make data-driven decisions about media spend and user acquisition strategies. AppsFlyer's attribution model supports both deterministic and probabilistic matching methods, enabling accurate measurement across iOS and Android platforms. The platform serves mobile marketers, product teams, and growth professionals who need to understand the complete customer journey from initial touchpoint to long-term engagement, making it essential for companies focused on mobile app growth and user acquisition optimization.