HockeyStack is a comprehensive revenue acceleration platform specifically designed for B2B companies to connect marketing activities directly to revenue outcomes through advanced attribution modeling and AI-powered analytics. The platform unifies data from CRMs, marketing automation tools, advertising platforms, and website analytics to create a single source of truth for customer journey analysis and revenue attribution. HockeyStack's core strength lies in its sophisticated multi-touch attribution capabilities, offering nine different attribution models to help marketing teams understand which touchpoints, campaigns, content pieces, and channels actually drive pipeline and closed revenue. The platform features Odin, an AI assistant that automatically builds reports, analyzes performance data, and provides weekly insights about what's working and what needs optimization. HockeyStack goes beyond traditional analytics by offering lift reporting and incrementality testing, allowing teams to measure the true impact of marketing efforts rather than just correlation. The platform serves over 130 customers managing more than $20 billion in campaign spend, including companies like Outreach, ActiveCampaign, and 8x8. With its cookieless tracking technology and comprehensive integration ecosystem, HockeyStack provides complete visibility into the B2B buyer journey while respecting privacy regulations. The platform is particularly valuable for complex B2B sales cycles where multiple stakeholders and touchpoints influence purchasing decisions over extended time periods.