Kissmetrics is an event-driven behavioral analytics platform that tracks individual users across their entire customer journey, tying every action to a human to provide deep insights into customer behavior and drive revenue growth. The platform empowers non-technical teams with essential insights to help acquire qualified prospects, convert trials to customers, and reduce churn by tracking, analyzing, and optimizing power users, acquisition sources, top customers, and feature usage. Kissmetrics allows businesses to tap into billions of user actions in their product, gaining valuable insights through interactive questioning and deeper exploration while calculating lifetime customer value, tracking churn rates, monitoring customer counts, and identifying revenue-generating products. The platform makes it extremely easy to track the success of marketing across multiple channels, figure out which avenues ultimately lead to conversions, and analyze feature usage, active users, and page views to gain valuable insights into customer behavior. With over 10 years of industry leadership and hundreds of 5-star reviews, Kissmetrics helps businesses understand the entire customer lifecycle from discovery to purchase, making it crucial for increasing conversions.