Woopra is a comprehensive customer journey analytics platform designed to help organizations visualize, analyze, and experience every touchpoint in the customer journey. The platform provides real-time individual-level analysis with People Profiles that track every user action across website, product, and mobile applications. Woopra offers advanced features including customer journey mapping, trends analysis, retention reports, cohort analytics, and robust segmentation capabilities. The platform integrates with over 50 partners including Salesforce, Marketo, Intercom, and Segment to unify disparate data points across tools and teams. Key strengths include real-time data updates, unlimited custom event tracking, automated workflows, and campaign triggers that enable actionable responses to user behavior. Woopra's intuitive visual interface provides powerful segmentation based on any combination of criteria from email engagement to product feature usage. The platform is particularly valuable for B2B companies as it tracks individual users and customer accounts rather than just aggregate data, making it ideal for enterprise sales and product management teams focused on account-based analytics.